The best businesses in America lose up to 20 of their customers every year. Your customers' needs change, they move, go broke, go out of business, die or their brothers-in-law start businesses like yours. You must attract more customers than you lose if you want to grow and prosper in today's rapidly changing economy. 

A marketing plan, a mini-sales course and insight into consumer behavior are also included. After completing this "easy read" and the forms and plan it contains, you will have a deeper understanding of your customers, your competition and your company. When the 12 Month Plan is put into effect, acquiring a steady stream of quality new customers will no longer be a goal, it will be a reality.

Why Not Invest In Your Employees?
For a small investment in dollars and a few hours in time, you can move your employees' sales and business skills to the "next level". The higher their skill level  the higher their confidence  and the more profits you'll make. Ready? Just ask your local HVAC industry association, electric utility company, parts wholesaler or other "value partner" to sponsor one of the following seminars, developed and presented by The ACT Group, Inc. Call (800) 515-0034 for details. 

How to Sell More Residential Replacement Equipment by Focusing On Value Instead of Price
When to Service -- When to Sell (for Technicians)
How to Prosper in the 90s (over 100 proven business building ideas)
Service Agreement Dynamics (How to sell residential, commercial and industrial service agreements)